ORNAMENTAL MOTIVES OF MODERN DESIGN PRACTICES

The article analyzes modern design practices based on symbolic and ornamental motives of folk art their actualization in ethno-artistic areas, reflecting the relationship traditional aspects with innovative, translation cultural experience time space, creating value images, enhancing emotional environment new narratives. Symbols, as basis existence people, reflect ethno- national culture, is an opportunity to find yourself at level your nation, traditions. appeal archetypes a special methodological perspective which meaning future created due transformation past into symbol. What relevant Ukrainian realities that whole paradigm being reconsidered ways identification are sought. Embroidery marked by color incredible ornamentation, complex performance technique, reflected symbols sociocultural practices, immersing depths norms values encourage feel, assimilate, preserve transmit. In domestic discourse, thought aimed transforming integrity natural components. They serve for forming idea world building harmonious relationships world. And use symbols-amulets certain process self-identification foundation revival culture spiritual values, seeing own place global artistic space. Therefore, practice formation promising direction design. Among heritage Ukraine its technique embroidery, symbols-codes socio-cultural